- In a blog post, talk about all the different types of radio where you would find music playlists that have been especially formulated e.g. radio, in-store radio, internet radio etc.
- Talk about specific radio stations, different programmes on these radio stations and the types of music that they play on them.
- You should discuss who the audiences are for these programmes and how successful you think the shows are at reaching their audience with their music playlists.
ESSAY / POWERPOINT
There are many different types of radio. These include in-store radio, internet radio and normal broadcast radio to name a few. The music playlists that the stations use can be broadcast online, but only if they publish them. BBC Radio One are a good example of a station who publish their playlists online. BBC Radio One plays all the up to date hits with A, B and C playlists to draw from. The main show is Nick Grimshaw's breakfast show but the station airs many other different genres of shows. An array of in house DJ's play everything from Rap to House to Rock in shows at all hours of the day and night.
An example of the music variety is Fearne Cotton's 10:00am - 12:45pm show. She is in charge of Radio One's Live Lounge. This is where various well known and up and coming artists or bands perform live versions of their own songs and covers of other peoples songs. They put their own twist on the songs and with the whole show shrouded in mystery, the show is very popular due to it's uniqueness.
Classic FM is a station completely different to Radio One with a target audience of the over 30's and playlists full of classical music. Their Hall of Fame Hour from 9am - 10am is described on their website as 'Classic FM’s flagship morning programme is the biggest show of the day'. They play songs from the Top 300 chart voted by their audience which means whatever they pick will be suitable to the audience.
Each off the shows has, due to the size of the companies, access to reliable stats on their audiences (www.rajar.co.uk - Radio Joint Audience Research Limited). From that information and over time they will have perfected their format. This means they will tailor their content (music, talking etc) towards their audience. A simple example of that is with BBC Radio One having 29 year old Nick Grimshaw as the Breakfast Show host, instead of Chris Moyles. Having a presenter within the intended audience age bracket (15-29 years old) ensures relevant topics will be talked about.
Internet radio is the most diverse of the broadcast types because anyone can air any genre of program. Platforms that host these stations include iTunes Radio and Shoutcast. Most internet radio shows, like normal broadcast radio, can be listened to for free. They can also list their playlists online and post podcasts up from the show. The audience for these internet shows tends to be younger adults and teenagers due to their knowledge of the internet and their natural openness to explore new music, artists and genres.
In-store radio is basically radio played within shops. It is tailored to the purchasing audience in several ways. ASDA FM is the radio station that plays in every Asda store and is run by the company themselves. They target their music towards all their customers but host specific genre radio shows at different times in the day and night to correctly target the music at those walking into the supermarket. For example in their 24 hour stores they play upbeat clubbing/party music to suit the party goers returning from a night of clubbing. Asda FM use their music playlists to increase morale within the shop. Putting people in a good mood has the potential to increase sales because everyone is feeling more optimistic. Also without music in the store, customers would become more aware of the time they are spending. The longer people stay in store, the more money they spend.
No comments:
Post a Comment